Search engines optimisation, SEO, is an evolving ‘science’ and it keeps changing on purpose. Most articles that I read which involve both SEO and ASP.NET usually focus on how to programatically set the meta keywords tag and they tend to make it look like very important while, as of today, it has minimal effect on optimisation.

Generally, web developers tend to turn the blind eye when it comes to SEO while a great part of SEO should be done by developers. Here are three rules for .NET developers to follow while building a site:

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