Search engines optimisation, SEO, is an evolving ‘science’ and it keeps changing on purpose. Most articles that I read which involve both SEO and ASP.NET usually focus on how to programatically set the meta keywords tag and they tend to make it look like very important while, as of today, it has minimal effect on optimisation.

Generally, web developers tend to turn the blind eye when it comes to SEO while a great part of SEO should be done by developers. Here are three rules for .NET developers to follow while building a site:

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Visual Studio 2008 is a huge resources consumer, it takes long to load then long to open your solution, long to run it and debug it. I have been using it for more than a year now after setting VS 2005 to retirement. I have VS 2008 set on a high perforamce Vista Business laptop with 2GB of memory.

While working with ASP.NET on VS 2008 my colleagues and myself started to notice some patterns when running or debugging a web project that will improve performance rapidally. Tricks that do really work and we laugh every time they work at how silly they are.

Here are two interesting tips that we encountered:

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In the pre-LINQ days, I used to use the classical 3-tiers architecture for designing ASP.NET web projects, the user interface (UI), the business logic layer (BLL) and the data access layer (DAL).

My DAL layer used to rely on Microsoft’s Data Access Application Block (DAAB) which abstracted the repetitive and boring ADO.NET implementations. There are some 3rd party tools such as SubSonic, which has some common features with LINQ, or NHibernate, however, I would rather use the enterprise library.

Let me quickly illustrate the way to solve a problem with the classical architecture. This is a simple business problem, a website that has many brands and each brand has an advertising campaign. To access the campaign stats, which are supplied by the campaign agency, we need to access the agency’s webservice by providing our brand credentials. We simply store these login credentials in our database -> retrieve login info of a brand -> call the webservice -> display the stats on a web page.

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I still remember the old days when I first learned ASP.NET 1.0, I used to search, like other newcomers, for the differences between Response.Redirect and the Server.Transfer. I found answers such as Server.Transfer had been kept in ASP.NET for backward compatibility with ASP so the recommendation was to use Response.Redirect or that I should be using the Server.Transfer for better performance!

The truth is every method has a completely different and important use.

Response.Redirect : When you call this method, ASP.NET will issue HTTP headers that will instruct the browser for the new page tonavigate to and will stop processing any further ASP.NET instruction. The following code:

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While some developers assume that the classical ASP.NET validators support check boxes and radio buttons, this isn’t the case! There is a logical explanation for this; there is nothing much to check, the checkbox can only be checked or unchecked so what do you want to validate?

In some cases you might want to display an error if a check box or a radio button is unchecked, e.g. terms and conditions check box, if so, then this is the right validator for you. Read on if you are interested in the bits and pieces of how the control works or skip to the “Using The Validator” section if you are just interested in using it.

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